Ample Earth was an affiliate-led platform for discovering sustainable brands. Users explored brands through Ample and followed affiliate links to the retailers' own sites. Affiliate reporting recorded purchases and conversions, enabling transaction-level environmental-impact reporting.
The platform needed to make a complex proposition clear: help people find brands aligned with their values, then show the effect of purchases made through the platform. The experience also had to support new content, partner campaigns and a coherent journey across web and mobile.
As Lead Designer, I owned the website's UX and visual design and led its implementation in Webflow. I mapped journeys, designed responsive interfaces, created reusable CMS structures and worked with stakeholders and developers on the places where platform data and affiliate reporting met the user experience.
I balanced discovery, clarity and conversion through navigation, page hierarchy and accessible component patterns. I also supported SEO, analytics and email activity, using insight from user behaviour to refine content and campaigns. Webflow allowed non-technical teammates to keep brand, partner and editorial content current.
The result was a clearer brand-discovery experience and a practical marketing platform that supported partner activity and app acquisition. My website and campaign work contributed to an 18% increase in web traffic.